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Former Beverly Hills Dentist Skips Retirement to Pursue Real Estate Career with Cloud-Based Brokerage

Brian Sholder Takes Novel Approach to Sell His Insta-Famous Montana Ranch

Lincoln, Montana, November 10, 2020 — Brian Sholder is the epitome of the old-school work ethic: he was a dentist to Hollywood stars for over twenty years, he had a commercial pilot licence, and he designed and patented essential oral hygiene tools used in dental offices around the world. When a failed surgery forced him to sell his Beverly Hills practice and end his oral hygiene company — and give up his pilot license — Sholder could have been like other dentists: enjoying a retirement filled with endless golf and deep-sea Mexican fishing charters. Instead, Sholder’s entrepreneurial spirit compelled him to pick up his laptop to learn how to be an effective real estate agent in Montana. He passed the Montana licensing exam in record time and already has his first listing: a nearly 400-acre property featuring a 5000+ sq. ft. craftsman log and cedar home and a 35-acre lake, with an asking price of $4.85m.

After growing frustrated with local agents’ ineffective marketing techniques for his property, Sholder created an Instagram account to share the 400-acre ranch with the online world. Through breathtaking pictures of the stunning property, with cameos from resident moose, elk herds, deer, geese, turtles, and more, Sholder grew his Instagram audience to over 3,000 highly engaged followers. One of which is Canadian real estate investor and mentor, Phil Hahn. “Brian’s approach to marketing his listing has been impressive and effective,” said Hahn. “And within a few minutes of discussion, it was clear that he is an ultra-high functioning professional. He has the rare ability to understand what it takes to build and manage a multi-million-dollar operation, as well as strong relationships with a network of qualified clients looking for luxury properties. We’re excited to see what he’ll be able to do for his friends and neighbors throughout Montana.”

“I wasn’t interested in FSBO,” explained Sholder, “because an agent typically brings substantial value to the transaction. While I had a ton of interest via Instagram, other agents weren’t talking to me once they learned I was merely the homeowner. I used the social media channel to support my listing agents because it wasn’t a tool they had in their kits. When you’re selling properties at this level, you need to do more than the status quo from 20+ years ago. Working with eXp Realty gives me access to better tools and training, as well as mentorship from an experienced professional like Phil. I’ll use these advantages to sell my property, then take those learnings to attract qualified buyers for the estates and ranches of the people in my network. I’m not in this for the commissions – I’m here for the challenge and the opportunity to make deals that benefit everyone.”

“Effective communication is what made me a great dentist, and it’s what will make me a great real estate agent,” said Sholder. “My approach is to tell people what I need to do to help them, and then I do it. The people looking for A-list properties need an agent who understands their needs and wants in order to find them the right place to relax and enjoy the success they’ve earned. My target is luxury listings, and I’m excited to co-list with other agents, connecting them with the buyers and sellers who know the type of work I do.”

More of the expansive property, which includes a fiber connection to the home, a mile-long driveway, and networked and powered observation stations strategically placed throughout the homestead, can be found at

High-performing REALTORS® interested in learning about opportunities to join the eXp Realty team can connect with Brian at 310.850.7511 or

About eXp World Holdings

eXp World Holdings, Inc. (Nasdaq: EXPI) owns eXp Realty and Virbela.

eXp Realty, The Real Estate Cloud Brokerage, is one of the fastest-growing, global residential real estate companies with more than 38,000 agents in the United States, Canada, the United Kingdom, Australia and South Africa. As a subsidiary of a publicly traded company, eXp Realty uniquely offers real estate professionals within its ranks opportunities to earn eXp World Holdings stock for production and contributions to overall company growth.

Virbela builds virtual worlds for remote work, education, and events. Its modern, cloud-based environment provides a virtual experience for workers, attendees, students and more to communicate, collaborate, meet and socialize. For more information, visit the company’s website at

Brian Sholder is an independent contractor of eXp Realty, and this is not an official release of eXp Realty, its parent eXp World Holdings, Inc. or any related subsidiary.